This new narrative from the South East England Forum on Ageing (SEEFA) promotes a more positive view of ageing and challenges the ‘old narrative’ that an ageing society is a social and economic threat and that older people are ‘a problem’.

The key messages, says SEEFA, need to be embraced by us all, even by older people themselves who so often doubt their own value and contribution.  By everyone sharing this leaflet as widely as possible and by using it to counter false assumptions and negative perceptions SEEFA hopes this will help to shape a society more willing to value and invest in its older members.

The leaflet is available on the SEEFA website

And if you require printed copies please contact Julia Pride juliapride@gmail.com.